Janell Kochevar with Element 3: Transforming Marketing Through Strategy and Innovation
In a world where digital landscapes evolve by the minute, marketing professionals must not only adapt but lead the way with vision and agility. One such leader is Janell Kochevar with Element 3, a senior strategist at Element Three—a marketing consultancy known for bold, data-driven campaigns and innovative branding approaches. With over a decade of experience navigating the complexities of modern marketing, Kochevar has distinguished herself through a thoughtful blend of strategic foresight and customer empathy.
This article explores her role within Element Three, her unique approach to marketing, and how her influence is shaping the agency’s future and its clients’ success.
The Story Behind Janell Kochevar with Element 3
Element Three was founded in 2006 in Carmel, Indiana, and has since grown into one of the Midwest’s most respected full-service marketing agencies. It’s not just a creative agency—it’s a strategy-driven consultancy that partners with companies at pivotal moments of growth. Whether that means rebranding, expanding into new markets, or launching major campaigns, Element Three brings together branding, digital strategy, and performance analytics in a cohesive, results-oriented process.
Their typical clients range from mid-sized businesses to enterprise-level firms who are seeking more than just marketing—they want transformation. Element Three helps businesses define who they are, how they should communicate, and how to grow revenue through smarter marketing execution. This is the environment in which Janell Kochevar thrives.
Impact of Janell Kochevar with Element 3
Janell Kochevar’s work at Element Three is deeply integrated into the agency’s core mission: to elevate brands through intentional marketing. As a senior strategist, her work spans high-level campaign architecture, customer journey mapping, creative direction collaboration, and performance tracking. She is known for her ability to translate complex brand goals into actionable plans that deliver results.
Her day-to-day responsibilities involve managing cross-functional teams, working directly with clients to align strategies with business objectives, and using data to refine campaigns. What sets Kochevar apart is her ability to bridge business goals with human-centered messaging—ensuring that every initiative resonates not just on paper, but in practice.
She also mentors younger strategists, shares thought leadership insights, and helps foster the collaborative culture that Element Three is known for. Her leadership style is equal parts analytical and empathetic, with a strong belief in strategic experimentation and continuous learning.
Marketing Philosophy Grounded in Empathy and Evidence
Kochevar’s marketing philosophy revolves around a few key principles that she has honed over years of working with both B2B and B2C clients.
First and foremost is empathy—a recognition that good marketing begins with understanding real people. Before building a strategy, Kochevar emphasizes persona development, user interviews, and audience insights to make sure messaging aligns with what people actually need and want.
The second pillar is data-informed creativity. While Kochevar encourages bold ideas, they are never developed in a vacuum. Campaigns are fueled by a mix of qualitative insights and hard numbers. This makes it easier to pivot when needed, adapt based on feedback, and continually improve performance.
Third is collaborative execution. She’s a firm believer that the best ideas don’t come from silos. By bringing together designers, developers, copywriters, and analysts early in the process, she ensures all parts of a campaign work harmoniously toward the same business outcomes.
Finally, agility plays a central role. Kochevar doesn’t wait for quarterly reviews to adjust course—she builds marketing roadmaps that can shift with the market, the business, and the customer’s voice.
Case Studies That Highlight Results
Kochevar’s influence has led to impressive, measurable results for many Element Three clients. For example, she led a brand overhaul for a mid-sized healthcare firm that was struggling with stagnant growth and outdated messaging. Through a comprehensive brand positioning exercise and a fully integrated marketing campaign, the company saw a 40% increase in qualified leads and a 20% bump in revenue within six months.
In another case, she partnered with a SaaS startup to help them gain traction in a crowded space. After identifying a gap in their messaging and digital presence, Kochevar helped launch a targeted campaign that used storytelling, explainer videos, and performance advertising. The result? A 3x increase in website traffic, a 50% lift in trial sign-ups, and strong investor interest.
These stories underscore her ability to not only craft compelling marketing but to do so in ways that move the needle where it matters—revenue, retention, and reputation.
Leading Through Innovation and Change
One of the biggest challenges in today’s marketing world is staying ahead of emerging technologies and changing consumer behaviors. Janell Kochevar meets this challenge head-on by being both a student and teacher of the industry. She regularly explores new tools like AI-powered analytics platforms, personalization engines, and automation technologies. Yet, she also grounds her use of tech in strategic intent—not adopting trends for the sake of it, but rather ensuring every tool has a clear purpose.
She is also a strong advocate for storytelling as a differentiator. In a digital world saturated with content, Kochevar works to uncover the deeper “why” behind brands and builds narratives that forge emotional connections. This doesn’t just increase engagement—it builds loyalty and community.
Her peers describe her as someone who leads through questions rather than answers. She encourages clients to get curious about their audience, to test without fear, and to measure success in terms of impact—not just impressions.
Conclusion
Janell Kochevar with Element 3 is a case study in what it means to be a modern marketer: strategic yet human, analytical yet creative, ambitious yet grounded. Her contributions continue to influence not just her agency’s success, but the broader marketing conversation about how brands should communicate and grow in a digital age.
As the lines between strategy, storytelling, and technology continue to blur, professionals like Kochevar are the ones setting the tone. She reminds us that marketing, at its best, isn’t just about selling products—it’s about solving real problems and building relationships that last.
FAQs about Janell Kochevar with Element 3
Who is Janell Kochevar and what is her role at Element Three?
Janell Kochevar is a senior strategist at Element Three. She leads strategic planning, marketing execution, and campaign analysis, helping brands achieve measurable growth through tailored marketing solutions.
What kind of company is Element Three?
Element Three is a full-service marketing consultancy based in Carmel, Indiana. They specialize in brand strategy, digital marketing, creative design, and campaign development for companies undergoing major growth or transformation.
What sets Janell Kochevar apart in the marketing industry?
Kochevar’s unique ability to blend empathy-driven storytelling with data-driven strategy allows her to deliver impactful results. Her collaborative leadership and adaptability in fast-moving environments make her stand out.
Can you give examples of Janell’s successful campaigns?
She led a rebranding campaign for a healthcare client that resulted in a 40% increase in leads, and a digital growth strategy for a SaaS company that tripled website traffic and boosted trial sign-ups by 50%.
How does Janell Kochevar stay current with marketing trends?
Kochevar actively explores emerging technologies like AI and automation, participates in industry events, and incorporates continuous learning into her work. She combines these tools with foundational principles like storytelling and empathy.
